A global real estate luxury brand looked to
create a digital presence that matched their
client’s high-end lifestyle and culture.
Branding Luxury Online
As a leader in the luxury real estate and transportation industries, Engel & Völkers needed an updated website design that reflected their value proposition, connected with their exclusive clientele, and allowed visitors to easily complete basic functions through an optimized user experience.
With a non-existent content management system, a challenging navigation, and an OLR program that was not properly integrated into their existing site, Engel & Völkers needed to improve their real estate website in order to showcase their high-end services, control their content, and cater to their high-end market.
Selling More than Property
After collaborating with the Engel & Völkers team, Prismaxel Technologies created a new navigation and UX design for visitors to easily find the information that they are looking for. In addition, the new user interface projected a look and feel that properly aligned with the brand’s positioning as professional and knowledgeable experts who not only sell listings, they sell a lifestyle.
We set up a custom content management system that fit the specific needs of this project. Our team mapped out each field of the Engel & Völkers OLR system, creating three different user permission levels that allowed team members to overwrite certain fields, update specific properties, and edit onsite content depending on their individual level of access.
Engaging and Educating
A new navigation highlights the unique elements that make the Engel & Völkers brand stand out:
- Individual landing pages showcase their advisors, listings, and the exclusive knowledge of the neighborhoods they serve.
- A dedicated resource center contains articles displaying their thought leadership and vast insight of the real estate industry to educate their peers, and their potential clients.
- Their cohesive messaging invites visitors to not only contact an Engel & Völkers advisor, but to consult them on a lifestyle change.
Navigating the Luxury Market
An updated and modern design differentiates the Engel & Völkers brand from competitors by optimizing the functionality of their site, and positioning the business as lifestyle consultants who are professional, knowledgeable, and passionate about their work.
Project completed in 3.5 months
10%Decrease in Bounce Rate
50%Increase in Time Onsite
33%Increase in Overall Users